Joe Caruso – New Media Producer

Waiting For 3D Internet?

Are You Waiting For 3D Internet?

By Joe Caruso

Is your business as big as McDonald’s?

Household names such as McDonald’s or Starbucks use their online presence as a supplement to their businesses. Their huge brick & mortar presence is enough to brand their identity into our skulls, yet they still spend millions on marketing. At that level, a website is not a necessity, but a useful extra in their branding portfolio. So think about it, these huge, successful businesses feel it’s important to be online, do you know something Starbucks, Disney or others don’t?

Still don’t have an online presence?

A small business on the other-hand cannot afford being out of the internet loop. How many ads have you put out since you’ve started your business? Many businesses place ads in the local paper, they charge $200-$400 for a very small ad, it’s only for one day, and generally has little impact or response. This is the ultimate penny-wise, dollar-foolish modus operandi that unfortunately still permeates small businesses.

So if you’re still spending a lot of money on “traditional” advertising and don’t have an online presence, it’s time to re-think your marketing efforts. I notice many businesses get into a rut and their advertising is routine. Marketing your business should never be routine. A web presence is a window into your business. It can be as basic as having a brief message and contact information or it can be a very in-depth site, complete with multi-media and interactivity.

I view a web presence as not only part of your marketing/branding portfolio, but also as part of your customer service. At this point in the game, not having a web presence is poor customer service. A website is an important tool that not only provides customer service tasks,  but it also can be an interactive communication tool where you can gain valuable feedback from your customers/clients.

Are you connecting with your customers? A website/blog gives a business a much easier way to establish a rapport with customers. Connecting with your customers is essential in today’s competitive environment. 

The value of having a web presence is too good to be true. Take for instance your brochure. If your printing thousands of brochure a year, you can cut your costs by offering a downloadable brochure, and you don’t have to have limits on the color/sides/pages. With a printed brochure, you have to live with it until the next printing. A downloadable brochure can change as often as you like. This is just one of many, many different benefits of being online. If any of you are Honeymooner fans, do you remember the episode when Ralph Kramden was waiting for 3D TV? Are you waiting for 3D internet before you enjoy the benefits of the web? :)

Keep It Simple,

Joe

© 2008 Joe Caruso

The Change Continues...

My new site continues to be a work in progress. I could have waited to re-launch the site until it was completely done, but I ruled against it. While it doesn’t have all of the content & features I plan on having, it has the basics I need to function. Hey, at least you can get in contact with me-www.carusoimaging.com I’m busy juggling many other things to solely concentrate totally on my site’s vanity.

I’m a big believer in “don’t sweat the small stuff”. Sometimes life gets in the way, and some things are not worth getting upset about. I know that I’ll eventually have my site exactly the way I planned, probably just in time for me to think of something new… ;-) 

Keep It Simple,

Joe

Link of The Day

New Look

It’s been awhile since I posted. In any event, just a little update. My site has a new look. I don’t like to be stuck with one particular look and feel, so my new design is perfect for my personality. This blog first started out as a way to express my thoughts. I’ll try to convey some original content as well as links to news & info I feel might be worthy of passing on. Short & sweet….

Keep It Simple,

Joe